Lift Agency went to work for HelloFresh, tackling creative fatigue head-on and re-energizing direct mail performance across all six of their delivery brands — HelloFresh, Factor, EveryPlate, Good Chop, Green Chef, and The Pets Table.

34%
Lift in conversion rate for HelloFresh

Our team rebuilt the signature HelloFresh acquisition campaign from the ground up — driving a 27% lift in response rate while cutting CAC by 22%. The result: a new control that outperformed every prior iteration, setting a higher ROI benchmark across subsequent campaigns.