McAfee Website and Brand refresh | Lift Agency

Collaborated on McAfee’s brand refresh and global consumer campaign, redesigning core digital touchpoints to elevate brand trust, boost user engagement, and directly drive conversion and revenue growth.

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40% Lift in Site Conversion Rate

User interviews and usability testing to uncover what truly mattered to our visitors, using those insights to completely reimagine the homepage and core product experiences around ease, trust, and simplicity.
By designing clearer, more elevated all-in-one solutions tailored directly to key visitor personas, I helped make the value proposition instantly clear—driving a massive increase in new customer conversions.

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