Digital Realty Brand Posters | Gyro Agency

We were asked to create internal brand posters that would be displayed in the lobby of each of their 130 global locations. I was actually inspired to create “travel agency style” images from the New Zealand posters in Murray’s office in Flight of the Conchords.

We started to budget and reach out to local photographers, but quickly decided that due to the time constraints, finding local photographers wouldn’t be feasible.

Gyro Senior Art Director Rei Young asked if he could try to design an 8-bit graphical style to my concept.
Rei’s final designs were stunning and won Gold and Best in Show Print at the ADDY Awards.